About me…

I am a second-generation American, born in Baltimore Maryland to a smart, ambitious family. I grew up in D.C. where I learned about punk rock and Art and matzo balls. When I was 8 my family went to New York City and I knew it would be the place I would live forever. These days you can find me in Long Island City, Queens where I live with my partner and 3 children who are all begging for a dog and another baby.

I started my career running an arts education program for children who were living in homeless shelters in New York City. The children were bright and energetic and it was there I found my passion for human development and behavior. Since those days I have trained in some of the world’s top branding and design firms, consulted some of the mightiest nonprofits, homing my skills and deepening my knowledge about what makes people behave the way they do, and how we shape businesses and culture. Always thinking, always questioning, insatiably driven, once this Strategy life found me, I never looked back.

Experience

  • Lead strategic projects that for public health campaigns, specializing in early childhood, nutrition, substances, and teen suicide. Work alongside senior client service, creative directors and research leads to see develop strategy across all campaign elements, analytics and evaluation. Clients include: the Public Health Departments of California, Washington, Texas, Colorado, First Five California, Tobacco Settlement Endowment Trust

  • Lead strategic analysis and story development for components of strategy projects (e.g., research, positioning, architecture, naming, design, activation) for a range of B2B and B2C clients including Intermountain Health, Amtrak, ConocoPhilips, CPI Card Group, General Motors, JDRF, Cemex

  • Consulted on design and use of strategic tools, including messaging frameworks and brand architecture in partnership with purpose-driven organizations. Clients included Marlene Mayerson JCC Manhattan, Easterseals, Hazelden Betty Ford Center, The HIVE

  • Developed brand positioning, architecture, messaging and creative with B2B and B2C clients on research, workshops, and general consultant. Clients included Merck, Briggs & Stratton, Land O’Lakes, CVS, News America, Dollar Tree, Hain Celestial, Wakefern, 826NYC

  • Manager, Design Strategy, 2012-2013

    Contributed to projects across Design, Strategy, and Innovation. My responsibilities included brand and product/service positioning, communications development, brand architecture, qualitative research, workshop facilitation, innovation, and design strategy. Clients ed: Kimberly Clark, Proctor & Gamble, Hershey’s, Bayer, General Mills, Colgate, Nestle

  • During my tenure I doubled the annual operating budget, tripled the size of the Board of Directors, and grew the number of programs from one to four. A key component to growth was strategic partnerships that I stewarded by defining the mission, vision, and brand design for the organization.

  • Strategic planning and identity development, fundraising strategies and staffing. Clients included: Art Start, The Laundromat Project, Ali Forney Center, SAGE. As a researcher I worked with Harvard University’s Project Zero, and as a research associate at Harris Interactive, on the Education team.

Education

  • Masters degree in Human Development and Psychology

  • BA Interdisciplinary Studies

  • Continuing Education courses in: Branding, Graphic Design, Typography