First Five California
Campaign Strategy
The Situation
Recent studies affirm that fathers, particularly Black fathers, are often more present and engaged in their children’s lives than stereotypes suggest. The problem is that most early childhood support services have historically defaulted to mothers as the primary caregiver, thus creating unintentional barriers for fathers.
The Approach
Identify the gaps that need to be addressed to build more father-friendly practices by listening to fathers, child development stakeholders, and existing literature and identifying pathways for practitioners and policy makers.
The Solution
The Fatherhood Initiative, a multi-tiered campaign and research project designed to aggregate organizations, resources, and individuals to better serve young families of California.
