Strategy that inspires action.
With a background in Human Development, Psychology and Education, I offer an empathetic, humanistic, and rigorous approach to strategy focused on what truly drives behavior.
Brand Strategy
“Brand” is the value your business/campaign offers your audience. It comes to life creatively, and it connects directly with what drives human behavior.
RESEARCH • IDENTITY • ARCHITECTURE
Communication
What you say, how you say it, and where people hear/see it should foster clarity, difference, and audience engagement.
MESSAGING • NAMING • CHANNEL STRATEGY
Creative Alignment
Your strategy should align with your goals and objectives. I make sure everything tees up - from purpose to design - for consistency and impact.
OVERSIGHT • VISION • COLLABORATION
Case Studies
-
Campaign Strategy / First Five California
A statewide campaign addressing the gap in early childhood services for Fathers who want to be more involved.
-
Brand Identity / Intermountain Health
Post-pandemic brand revolution for caregivers and patients who want to be more connected.
-
Architecture & Naming Strategy / Briggs and Stratton
New, clean architecture and naming system for a easier consumer navigation.
What they’re saying about me:
I can confidently say Margot has a natural ability to think creatively and strategically. She is hard-working, detail oriented, and is able to deliver insightful recommendations to clients. She's a valuable asset to any creative team.
Anthea Kelsick, Co-CEO B-Corps
“It didn't take long to realize that Margot was an incredibly smart and creative person with an impressive array of experience and areas of expertise. For me, her most striking characteristic is her authenticity, which shines through in her work ethic and her dedication to addressing social issues that she is passionate about changing.’
Dr. Laura Scheiber, CUNY