Brand and Design Strategies that change behavior.
Educator turned Strategist, my background in Human Development, Psychology, and the Arts drives an empathetic, humanistic, and rigorous approach to strategy focused on what truly drives behavior.
What I do
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A brand isn’t a collection of assets, it’s a lever for growth. A good strategist ties every move to what the business or organization wants to accomplish.
Brand transformation ladder
Equity Analysis
Competitive Audit
Focus Groups
Stakeholder Interviews
Data Analysis
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Like people, every brand has a beating heart. I distill complexity into a single idea that is sharp enough to guide decisions and flexible enough to scale
Identify human truths
Behavioral analysis
Behavior change frameworks
Qualitative analysis
Market and product constraints
Unlock insights
Collaboration across disciplines
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Brand systems are engines that power the rules, patterns, and behaviors the brand can live by.
Brand Architecture
Portfolio Architecture
Creative Briefs
Cross-functional collaborations
Workshops
Design sprints
Focus groups
Audience ethnographies
Case Studies
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Campaign Strategy / First Five California
A statewide campaign addressing the gap in early childhood services for Fathers who want to be more involved.
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Brand Identity / Intermountain Health
Post-pandemic brand revolution for caregivers and patients who want to be more connected.
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Architecture & Naming Strategy / Briggs and Stratton
New, clean architecture and naming system for a easier consumer navigation.
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ConocoPhillips
A refreshed visual identity to unify, expand, and express a vibrant internal culture.
What they’re saying about me:
I can confidently say Margot has a natural ability to think creatively and strategically. She is hard-working, detail oriented, and is able to deliver insightful recommendations to clients. She's a valuable asset to any creative team.
Anthea Kelsick, Co-CEO B-Corps
“It didn't take long to realize that Margot was an incredibly smart and creative person with an impressive array of experience and areas of expertise. For me, her most striking characteristic is her authenticity, which shines through in her work ethic and her dedication to addressing social issues that she is passionate about changing.’
Dr. Laura Scheiber, CUNY